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Hook into the Thrill of Fishing

Reel Time

Role UX Designer

Timeline 1 year

User Experience (UX) Design

User Experience (UX)

Information Architecture

Reel Time is a program targeting teens and their families to adventure out for some deep sea fishing. Excursions are lead by charter fishing companies, taking families out for an experience they will never forget.

Reel Time hired me as a UX Designer for their fishing tournament app - the Reel Time app. The Reel Time app serves as an interactive way for teens to post catches from their trip, view their place in the ranks, and compete with other anglers. Not only is this a way to keep memories from their trip, but it will keep them engaged in the tournament as their team competes all season long!

The Challenge

Create an app to capture the magic of the charter fishing experience, engage families in new and adventurous ways and get kids out on the water.

Tools

Figjam

Figma

Octopus.io

Slack

Roles & Responsibilities

User Experience

Information Architecture

Mid Fidelity Wireframes

Interface Design

Design System

High Fidelity Design

Management

Project Goals

Throughout this project, we kept the Reel Time brand and goals in mind, with our focus on articulating these points.

Activate the community + help businesses innovate

Restore the prominence of the Charter Fleet

Get Kids out on the Water 

Create a “step up” offering for families

User Flows

Reel Time is an application that was being built from an innovation idea - from the ground up. With ideas still being flushed out during the design process, the flows depicted a rough idea of how features should work.

Experience Map

Reel Time is an application that was being built from an innovation idea - from the ground up. With ideas still being flushed out during the design process, the flows depicted a rough idea of how features should work.